Privacy Policy

At thecellar.cn, we are committed to protecting the privacy of individuals' personal information.  We will only collect, use or disclose personal information in accordance with relevant laws and this privacy policy. By providing personal information to us, you accept and consent to our use of your personal information in accordance with this policy.

Please do not provide us with your personal information if you are not aged 18 or above or if you do not agree to the terms in this policy.

 

INFORMATION YOU GIVE US

You may provide us with information about yourself when using our website. Examples include:

  • when you buy wine from us online, over the phone or in person;
  • when you enter a promotion or competition conducted by us (including via our websites or through social media sites); or
  • when you register to use the website or when you participate in discussion boards or other social media functions on our website.

 

The information you give us may include, amongst other things, your name, age, address, email address, phone number, and financial and payment card information.

 

OUR USE OF YOUR INFORMATION

Generally, information which you give to us via the website is used to provide you with a product or service which you have requested from us (for example, if you have purchased wine from us). Such information will only be used to market to you with your implied or express consent.

For example, if you purchased wine from this website (or registered to do so), enquired about our products or entered a promotion in relation to the products for sale on the website, it is deemed that you have expressly consented to receive marketing materials about those products, or other wine brands which we think you may be interested in. If you receive electronic communications, you will always have the opportunity to unsubscribe from receiving further information.

The information collected from you when you use our websites (such as the areas of a website accessed by you and your IP address) to:

  • administer our websites and to try and keep our websites safe and secure;
  • help us gain a better understanding of your likes and dislikes so to improve our websites and the services we offer;
  • allow you to participate in interactive features of our websites; and
  • make suggestions and recommendations to you and other users of our websites about goods or services that may interest you or them.

We may also share the cookie information we gather from our websites with our related companies for the above purposes.

Refusal by you to provide your personal information required by us will result in difficulties in purchasing wine from our website.

You may update your personal information by logging into our websites at any time.

To the extent allowed by law, we will keep your personal information forever.

 

OUR DISCLOSURE OF YOUR INFORMATION

We will not disclose your personal information to third parties except:

  • with your consent;
  • where we are required or authorised by law to do so, for example to law enforcement agencies;
  • where third parties working with us or appointed by us require access to personal information held by us to perform services (in which case we require these contractors to keep that personal information confidential and not to use or disclose it for any purpose other than the purpose of performing those services); or
  • to our related companies, in accordance with the law.

 

In some cases, this may involve transferring your personal information outside of China for the purposes of data processing and storage and to enable us to market our services to you. By providing personal information to us, you expressly consent to our use of your information in this way. We will take all steps reasonably necessary to ensure that your data is treated securely and in accordance with this privacy policy.

Our websites may sometimes contain links to other websites. With the exception of other sites owned by us, we do not control the privacy practices of sites reached through links from our websites. If you have any questions about the privacy practices of those websites then you should contact the relevant companies directly.

 

INFORMATION COLLECTED BY US AND OUR USE OF COOKIES

Apart from the information you give us, we may also automatically collect information about you when you visit our websites, including through the use of cookies. Cookies are small data files that are downloaded onto your computer when you visit a particular website. Examples of information we may collect include:

  • technical information such as your computer's IP address and your browser type; and
  • information about your visit such as the products you viewed or searched for, the length of your visit, and the pages that you visited.

 

Cookies help us to gather and store information about visitors to our websites. They help our websites remember what you chose on previous pages (to avoid having to re-enter information) and can help us to identify you as a unique visitor, tailor content based on past visitation and provide you with an optimised experience. Our cookies typically do not gather personally identifiable information.

If you prefer not to receive cookies you can adjust your Internet browser to refuse cookies or to warn you when cookies are being used. However, most of our websites will not function if cookies are turned off. We therefore strongly recommend that you leave cookies fully functional. For more information about cookies and how to manage them, please see http://www.allaboutcookies.org/cookies/.

 

ACCESS TO YOUR INFORMATION

You have the right to access and modify the personal information we hold about you. You can access and change your personal information by logging into the website. We encourage you to keep your personal information up to date.

We will update your information within the time specified by the applicable law and may, if permitted by law, charge an appropriate fee to cover our costs of responding to your request.

 

SECURITY

We take appropriate measures to keep your personal information secure. We have implemented appropriate physical and electronic procedures to protect the personal information we collect. If you have an account with us, you are responsible for maintaining the confidentiality of your account details including your password, and are responsible for any activity under your account.

We will not be responsible for any loss arising from your failure to comply with this obligation. Due to its nature, transmission of information via the internet is not completely secure. Although we will protect your personal data in accordance with this policy, we cannot guarantee the security of any data transmitted to our websites and any transmission is at your own risk. Once we have received your information, we will use strict procedures and security measures to try to prevent unauthorised access.

 

INFORMATION POSTED BY YOU ONLINE

If you post information on our website, it will generally be accessible to others. We do not recommend you post personal information on public areas of our websites. Such personal information is not covered by this policy.

 

CONTACT US

Please contact us on  help@thecellar.cn or 021 607 30067 if you have any questions or concerns about our collection, use or disclosure of personal information, or you wish to make a complaint in relation to our privacy practices, please contact us here.